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Intro


MIKÉL
LEYVA

CREATIVE DIRECTOR/AD &
FILM DIRECTOR

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Intro


MIKÉL
LEYVA

CREATIVE DIRECTOR/AD &
FILM DIRECTOR

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ABOUT


INTEGRATED STORYTELLING & INNOVATION

I bring relevance to brands and enable audience connections through integrated storytelling – including film storytelling and digital product design. I work with an ideas-first approach, close to strategy, and quickly adapt to any team environment.

Am particularly enthusiastic about projects bridging perspectives, making the world more connected and wellbeing.

Clients: DE BEERS, FERRARI, LUFTHANSA, SUZUKI, VW, KIRIN, LG, MICROSOFT, AOL, IBM, CISCO, SAMSUNG, VODAFONE, AMEX, CHASE, CITI BANK, AND GREENPEACE AMONGST MANY.

 

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ABOUT


INTEGRATED STORYTELLING & INNOVATION

I bring relevance to brands and enable audience connections through integrated storytelling – including film storytelling and digital product design. I work with an ideas-first approach, close to strategy, and quickly adapt to any team environment.

Am particularly enthusiastic about projects bridging perspectives, making the world more connected and wellbeing.

Clients: DE BEERS, FERRARI, LUFTHANSA, SUZUKI, VW, KIRIN, LG, MICROSOFT, AOL, IBM, CISCO, SAMSUNG, VODAFONE, AMEX, CHASE, CITI BANK, AND GREENPEACE AMONGST MANY.

 

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LG Signature


LG Signature


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Suzuki


Suzuki


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Falling


Falling


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Be-Lufthansa


Be-Lufthansa


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Funkymonkey


Funkymonkey


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Microsoft Student


Microsoft Student


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More Cases


MORE

Commercial and nonprofit work made with digital, social media, traditional, film, and branding agencies.
 

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More Cases


MORE

Commercial and nonprofit work made with digital, social media, traditional, film, and branding agencies.
 

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Brief
Microsoft needed a better way to reach enterprise customers and raise engagement across their marketing ecosystem.

Team & Client Structure
Led a creative team on two concurrent rush large-scale B2B mobile campaigns for Microsoft CMG: Microsoft Dynamics CRM & Private Cloud Solutions, while working in tandem with 3 ad agencies and multiple Microsoft departments.

Challenge
Microsoft B2B worked in a multi-departmental collaboration structure, and without designated singular leadership which can affect the progress of a project. And they had previously only made mobile experiences attempting to be miniature home-sites.

Solution
I defined and sold a mobile creative strategy that provided the target audience a unified and streamlined experience. And managed to get everyone at Microsoft excited enough to work on a singular experience and move the project forward.

Results
These two campaigns have been my 2nd and 3rd projects for Microsoft. Where I was able to build strong relationships with a complex client, and move their brand forward. While paving the road for following work for the agency.

Microsoft was very pleased with the results used this work as a best example of an innovative mobile solution.

 

 

Creative Director of Social Media 
Managed a social media team to improve creative output and deliver social engagement that is: on brand, strategic, and a natural connection between audiences and clients: Philips & Microsoft.

Role: Creative Director. Agency: Big Fuel.

Brand Relationship Building & Social Media
Big Fuel hired me to take their social creative teams to the next level. Due to fast turn around demands of social media and being a relatively new part of advertising, social engagement efforts often overlook brand strategy and big idea creative thinking.

   

   


 

De Beers - Pitch Won | Crafted a visual narrative redefining diamonds as eternal witnesses of our world evolving across the ages.

Role: Creative Lead. Channels: Pitch Concept. Motion Graphics Film. Print. Agency: Wolff Olins.

     

   

 

DE International | Branded DE International's evolution from being a governmental information bureau, into a relationships business enabling German companies to establish themselves in 80 countries around the world.

Role: Senior Creative. Channels: Print. Agency: Wolff Olins.

   

   

 

 

DIGITAL PRODUCTS & USER EXPERIENCE
Helped numerous startups develop innovative products, find their USP and craft best user experiences.
 

 

 

NONPROFIT & PUBLIC SECTOR
Dedicated 2 consecutive years to helping nonprofit organizations better reach their audience and define their communication strategy.

Worked with a wide range of organizations including front-line focused initiatives for the wellbeing of youth, to nation-wide programs improving support for entirety of the nonprofit sector. See case studies for details.

     

   

 

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CLIENTS / INFO


CLIENTS & INFO
Comfortable managing direct clients, working in agency partnerships, and dynamic startups. And have helped some of the largest clients transition into areas of innovation.

I enjoy long-distance cycling, traveling, discovering new cultures, and being in the humbling beauty of nature.

 

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CLIENTS / INFO


CLIENTS & INFO
Comfortable managing direct clients, working in agency partnerships, and dynamic startups. And have helped some of the largest clients transition into areas of innovation.

I enjoy long-distance cycling, traveling, discovering new cultures, and being in the humbling beauty of nature.

 

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CLIENTS & BRANDS

Airlines
Lufthansa • Agency Partnership • Germany

Alcohol & Beverage
Kirin Holdings / Macau • Direct Client • USA
Guinness • USA
Russian Standard • UK

Automotive
Ferrari • Italy
General Motors • USA
Suzuki • UK/USA
Volkswagen • UK

Ecology & Environment
Greenpeace • Direct Client • UK

Finance & Business
American Express • UK
Chase • USA
Citi Bank • USA
DE International • Germany

Lifestyle & Luxury
Adidas • UK
De Beers • UK

FMCG
Frito Lay • USA
Mars • USA
Snapple • USA
Yoplait / General Mills • USA

Museums
Imperial War Museum • UK

Music
Emusic • USA
Warner Music (Direct) • UK

Tech & Communications
AOL • USA
Autodesk • USA
British Telecom • UK
Cisco • UK
IBM • UK
LG • USA
Microsoft • USA
Motorola • UK
NEC • USA
NTT • Japan/USA
O2 • UK
Samsung • USA
Vodafone • UK
Yahoo • UK

Public Sector & Nonprofit
Capacitybuilders • UK
Drink Aware • UK
Macmillan Cancer Support • UK
National Health Service • UK
Thanet Skills Studio • UK
YoungMinds • UK

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AGENCIES

Agency.com • London
Albion London
Closer London
DDB Tribal • London
Dentsu • New York/Tokyo
Deutsch • New York
Iconmobile • London/Los Angeles
Jack Morton • New York
Martin Agency• New York
McCann • New York & San Francisco
Mcgarrybowen • New York
Ogilvy • London
Public Life • London
Profero • London
Razorfish • New York
TBWA/CHIAT/DAY • New York
Wolff Olins • London
Y&R • London

 
 

 

EXPERIENCE
 

Skills & Experience
Creative Director. Art Director. Filmmaker: direction and hands-on. Digital products/UI. Content & Creative Planning. Branding.

Deep understanding of story dynamics across an integrated media ecosystem from big-picture thinking to the most nuanced emotive details.

Fluent directing large teams, yet close to my craft and able to work hands-on when necessary. 

Clients & Teams
Have nurtured international clients and agency relationships lasting over a decade. Helped some of the largest clients find clarity, and transition into a path of innovation despite large departamental challenges. Have looked after up to 5 concurrent client accounts, lead team sizes from 6 to 30 people at a time, at digital, traditional, and branding agencies, startups, film crews; and once in a while in music projects.

Am mindful of enabling teams (and not micro-managing), keeping projects moving forward, and facilitating a competitive yet collaborative environment conducive to innovation.

Education
Bachelor of Arts Degree – Cum Laude – in Multimedia Arts For Social Change at San Francisco State University.

Created a university curriculum to cover interests in communication. Understanding: through World Philosophies, Religions and Humanities. Communicating: through Creative Writing and Visual Arts with an emphasis in Photography.
 

Global Experience
Lived in major cities in 4 countries and fond of projects that promote a global perspective.

Favorite Projects
Particularly fond of projects in: social benefit, health & fitness, conflict resolution, bridging perspectives, and making the world more connected.

 

Instagram @mikelleyva