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Intro


MIKÉL
LEYVA

CREATIVE DIRECTOR/AD &
FILM DIRECTOR

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Intro


MIKÉL
LEYVA

CREATIVE DIRECTOR/AD &
FILM DIRECTOR

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ABOUT


INTEGRATED STORYTELLING & INNOVATION

I bring relevance to brands and enable audience connections through integrated storytelling – including content and product design. I work with an ideas-first approach, close to strategy, and truly enjoy nurturing talent.

Am particularly passionate about projects bridging perspectives, making the world more connected, wellbeing and fitness.

Clients: DE BEERS, FERRARI, LUFTHANSA, SUZUKI, VW, KIRIN, LG, MICROSOFT, AOL, IBM, CISCO, SAMSUNG, VODAFONE, AMEX, CHASE, CITI BANK, AND GREENPEACE AMONGST MANY.

 

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ABOUT


INTEGRATED STORYTELLING & INNOVATION

I bring relevance to brands and enable audience connections through integrated storytelling – including content and product design. I work with an ideas-first approach, close to strategy, and truly enjoy nurturing talent.

Am particularly passionate about projects bridging perspectives, making the world more connected, wellbeing and fitness.

Clients: DE BEERS, FERRARI, LUFTHANSA, SUZUKI, VW, KIRIN, LG, MICROSOFT, AOL, IBM, CISCO, SAMSUNG, VODAFONE, AMEX, CHASE, CITI BANK, AND GREENPEACE AMONGST MANY.

 

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LG Signature


LG Signature


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Funkymonkey


Funkymonkey


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Falling - Film


Falling - Film


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Suzuki


Suzuki


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Microsoft Student


Microsoft Student


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Be-Lufthansa


Be-Lufthansa


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Macau Ale


Macau Ale


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More Cases


MORE CASES

Additional commercial and nonprofit work made with digital, social media, traditional, film, and branding agencies.
 

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More Cases


MORE CASES

Additional commercial and nonprofit work made with digital, social media, traditional, film, and branding agencies.
 

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Brief
To help Microsoft B2B better reach enterprise customers and raise engagement across their marketing ecosystem, while working in tandem with 3 ad agencies and multiple Microsoft departments.

Led a creative team on two concurrent rush large-scale B2B mobile campaigns for Microsoft CMG: Microsoft Dynamics CRM & Private Cloud Solutions.

Challenge
Microsoft was structured in a departmental collaboration without a single Apple-like leadership. And they had previously only made huge mobile experiences, mirroring the home sties.

Solution
I focused on defining a mobile creative strategy that would provide the target audience a unified and streamlined experience and managed to get everyone at Microsoft excited enough about this to move the work forward.

Results
These two campaigns have been my 2nd and 3rd projects for Microsoft. Being able to build strong relationships with complex client structures and moving their brand forward. And paving the road for following work.

Microsoft was very pleased with the results used this work as a best example of an innovative mobile solution.

 

 

Creative Director of Social Media | Managed social media team to improve creative output and deliver social engagement that is: on brand, strategic, and a natural connection between audiences and clients: Philips & Microsoft.

Role: Creative Director. Agency: Big Fuel.

Brand Relationship Building & Social Media
Big Fuel hired me to take their social creative teams to the next level. Due to fast turn around demands of social media and being a relatively new part of advertising, social engagement efforts often overlook brand strategy and big idea creative thinking.

   

   


 

De Beers - Pitch Won | Crafted a visual narrative redefining diamonds as eternal witnesses of our world evolving across the ages.

Role: Creative Lead. Channels: Pitch Concept. Motion Graphics Film. Print. Agency: Wolff Olins.

     

   

 

DE International | Branded DE International's evolution from being a governmental information bureau, into a relationships business enabling German companies to establish themselves in 80 countries around the world.

Role: Senior Creative. Channels: Print. Agency: Wolff Olins.

   

   

 

 

DIGITAL PRODUCTS & USER EXPERIENCE
Helped numerous startups develop innovative products, find their USP and craft best user experiences.
 

 

 

NONPROFIT & PUBLIC SECTOR
Dedicated 2 consecutive years to helping nonprofit organizations better reach their audience and define their communication strategy.

Worked with a wide range of organizations including front-line focused initiatives for the wellbeing of youth, to nation-wide programs improving support for entirety of the nonprofit sector. See case studies for details.

     

   

 

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CLIENTS / INFO


CLIENTS & INFO
Over 13 years managing direct clients, agency partnerships, and dynamic startups. And have helped some of the largest clients transition into areas of innovation.

I enjoy long-distance cycling, travelling, discovering new cultures, and the humbling beauty of nature.

 

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CLIENTS / INFO


CLIENTS & INFO
Over 13 years managing direct clients, agency partnerships, and dynamic startups. And have helped some of the largest clients transition into areas of innovation.

I enjoy long-distance cycling, travelling, discovering new cultures, and the humbling beauty of nature.

 

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CLIENTS & BRANDS

Airlines
Lufthansa • Agency Partnership • Germany

Alcohol & Beverage
Kirin Holdings / Macau • Direct Client • USA
Guinness • USA
Russian Standard • UK

Automotive
Ferrari • Italy
General Motors • USA
Suzuki • UK/USA
Volkswagen • UK

Ecology & Environment
Greenpeace • Direct Client • UK

Finance & Business
American Express • UK
Chase • USA
Citi Bank • USA
DE International • Germany

Lifestyle & Luxury
Adidas • UK
De Beers • UK

FMCG
Frito Lay • USA
Mars • USA
Snapple • USA
Yoplait / General Mills • USA

Museums
Imperial War Museum • UK

Music
Emusic • USA
Warner Music (Direct) • UK

Tech & Communications
AOL • USA
Autodesk • USA
British Telecom • UK
Cisco • UK
IBM • UK
LG • USA
Microsoft • USA
Motorola • UK
NEC • USA
NTT • Japan/USA
O2 • UK
Samsung • USA
Vodafone • UK
Yahoo • UK

Public Sector & Nonprofit
Capacitybuilders • UK
Drink Aware • UK
Macmillan Cancer Support • UK
National Health Service • UK
Thanet Skills Studio • UK
YoungMinds • UK

•••

 

AGENCIES

Agency.com • London
Albion London
Closer London
DDB Tribal • London
Dentsu • New York/Tokyo
Deutsch • New York
Iconmobile • London/Los Angeles
Jack Morton • New York
Martin Agency• New York
McCann • New York & San Francisco
Mcgarrybowen • New York
Ogilvy • London
Public Life • London
Profero • London
Razorfish • New York
TBWA/CHIAT/DAY • New York
Wolff Olins • London
Y&R • London

 
 

 

EXPERIENCE
 

Skills & Experience
Creative Director. Art Director. Filmmaker: direction and hands-on. Digital products/UI. Content & Creative Planning. Branding.

Deep understanding of story dynamics across an integrated media ecosystem from big-picture thinking to the most nuanced emotive details.

Fluent directing large teams, yet close to my craft and able to work hands-on when necessary. 

Clients & Teams
Have nurtured international clients and agency relationships lasting over a decade. Helped some of the largest clients find clarity, and transition into a path of innovation despite large departamental challenges. Have looked after up to 5 concurrent client accounts, lead team sizes from 6 to 30 people at a time, at digital, traditional, and branding agencies, startups, film crews; and once in a while in music projects.

Am mindful of enabling teams (and not micro-managing), keeping projects moving forward, and facilitating a competitive yet collaborative environment conducive to innovation.

Education
Bachelor of Arts Degree – Cum Laude – in Multimedia Arts For Social Change at San Francisco State University.

Created a university curriculum to cover interests in communication. Understanding: through World Philosophies, Religions and Humanities. Communicating: through Creative Writing and Visual Arts with an emphasis in Photography.
 

Global Experience
Lived in major cities in 4 countries and fond of projects that promote a global perspective.

Favorite Projects
Particularly fond of projects in: social benefit, health & fitness, conflict resolution, bridging perspectives, and making the world more connected.

 

Instagram @mikelleyva