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Intro


MIKÉL
LEYVA

CREATIVE DIRECTOR/AD
FILM DIRECTOR

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Intro


MIKÉL
LEYVA

CREATIVE DIRECTOR/AD
FILM DIRECTOR

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ABOUT


Hello there!

I create brand relevance and audience connections—through storytelling, content, and meaningful innovation. I focus on creating something of value for our audience and bring the best from working at digital, branding, film, social and traditional ad agencies.

I lead big picture thinking, through to the most emotive details, and remain close to my craft. Enjoy inspiring & empowering teams, and never micromanage. And bring a somewhat global perspective from living in New York, London, Stockholm, Mexico, and San Francisco.

I treat clients with empathy, and these have included IBM, LG, Microsoft, Ferrari, Lufthansa, Suzuki, VW, De Beers, and Kirin. And have dedicated 2+ years helping nonprofits reach their mission.


> Below are my case studies in most disciplines.

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ABOUT


Hello there!

I create brand relevance and audience connections—through storytelling, content, and meaningful innovation. I focus on creating something of value for our audience and bring the best from working at digital, branding, film, social and traditional ad agencies.

I lead big picture thinking, through to the most emotive details, and remain close to my craft. Enjoy inspiring & empowering teams, and never micromanage. And bring a somewhat global perspective from living in New York, London, Stockholm, Mexico, and San Francisco.

I treat clients with empathy, and these have included IBM, LG, Microsoft, Ferrari, Lufthansa, Suzuki, VW, De Beers, and Kirin. And have dedicated 2+ years helping nonprofits reach their mission.


> Below are my case studies in most disciplines.

SCROLL

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Microsoft Student


Microsoft Student


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LG Signature


LG Signature


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Suzuki


Suzuki


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Falling Film


Falling Film


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Be-Lufthansa


Be-Lufthansa


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Funkymonkey


Funkymonkey


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MORE Cases


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Additional commercial and nonprofit work made with digital, traditional, social media, and branding agencies.
 

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MORE Cases


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Additional commercial and nonprofit work made with digital, traditional, social media, and branding agencies.
 

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Microsoft / Mobile
Helped Microsoft shape their 1st succinct model of mobile marketing to reach enterprise customers.

Role: Creative Director. 
Agency:
 Iconmobile.
Channels: Mobile Apps. Content. UI/UX.

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The Challenge
Microsoft needed a better way to reach enterprise customers and raise engagement across their marketing ecosystem.

Yet the Microsoft B2B group worked in a multi-departmental collaborative structure, without designated singular leadership. And before this project—Microsoft had only made mobile experiences that were essentially crammed versions of desktop content.

The Client Solution
I defined and sold a multi-platform customer-minded creative strategy, that would allow us to streamline the mobile experience for our audience. This provided a unified focus for the multi-department client team. And managed to get everyone at Microsoft excited to work on a singular and streamlined mobile experience.

These two campaigns have been my 2nd and 3rd projects for Microsoft. Where I was able to build strong relationships with a complex client, and move their marketing forward.

Microsoft was very pleased with the results, and used this work as a best case of mobile marketing.

 

Team & Client Structure
Led a creative team on two concurrent rush large-scale B2B mobile campaigns for Microsoft CMG: Microsoft Dynamics CRM & Private Cloud Solutions, while working in tandem with 3 ad agencies and multiple Microsoft departments.

 
 

 

Creative Director of Social Media

Managed a social media team to improve creative output and deliver social engagement that is: on brand, strategic, and a natural connection between audiences and clients: Philips & Microsoft.

Role: Creative Director. 
Agency: Big Fuel.
Channels: Social Media. Content. Strategy.

Brand Relationship Building & Social Media
Big Fuel hired me to take their social creative teams to the next level. Where I focused on solving some of the shortcomings of the fast turn around demands of social media. And set forth an approach which is rooted in brand strategy and big idea creative thinking.

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Digital Products & UX/UI
Helped numerous startups find their USP, develop innovative products, and design best user experiences.

*Case studies available upon request.

 

 

De Beers
Pitch Won. Crafted a narrative redefining diamonds as eternal witnesses of our world evolving across the ages.

Role: Creative Lead. 
Agency: Wolff Olins.
Channels: Pitch. Motion Graphics Film. Print.

 

The Brief
De Beers wanted to test a business relationship with Wolff Olins and asked us to pitch by creating a mew concept to promote diamonds in a traveling exhibition format.

Idea
Diamonds form in a fascinating way. They are made of organic and mineral matter compressed throughout the ages. So I decided to refresh the brand, by portraying diamonds as an eternal witness of humanity's epic evolution story of passion, determination and growth. Conveying a more modern interpretation of what love is.

Creative Expression
To illustrate this idea, I made a short motion graphics film of life and the earth evolving through millennia as viewed from the multifaceted perception of a diamond. The diamond conveying strength, while witnessing an evolution of nature’s humbling and fragile beauty.

I made the various images pass in different angles and trajectories in repeating yet varying patterns like a kaleidoscope time traveller. The work was used on all aspects of the pitch and I was offered to join Wolff Olins full time.

Result
We won the pitch.

 

 


DE International
Branded the evolution of a governmental bureau, into a relationships business.

Role: Senior Creative. Channels: Print. Agency: Wolff Olins.

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Nonprofit & Public Sector
Dedicated 2 consecutive years to helping nonprofit organizations reach their audience, define their strategy and brand design.

Worked with a wide range of organizations including front-line focused initiatives for the wellbeing of youth, to nation-wide programs improving support for the entirety of the nonprofit sector. *Case studies available upon request.
 

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CLIENTS / INFO


CLIENTS & INFO
I’ve helped many of the world's top brands transition into areas of innovation through agency partnerships, dynamic startups and direct client relationships.

And when not at work, I enjoy long-distance cycling, traveling the world, and making music.

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CLIENTS / INFO


CLIENTS & INFO
I’ve helped many of the world's top brands transition into areas of innovation through agency partnerships, dynamic startups and direct client relationships.

And when not at work, I enjoy long-distance cycling, traveling the world, and making music.

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CLIENTS & BRANDS

Airlines
Lufthansa • Agency Partnership • Germany

Alcohol & Beverage
Kirin Holdings / Macau • Direct Client • USA
Guinness • USA
Russian Standard • UK

Automotive
Ferrari • Italy
General Motors • USA
Suzuki • UK/USA
Volkswagen • UK

Ecology & Environment
Greenpeace • Direct Client • UK

Finance & Business
American Express • UK
Chase • USA
Citi Bank • USA
DE International • Germany

Lifestyle & Luxury
Adidas • UK
De Beers • UK

FMCG
Frito Lay • USA
Mars • USA
Snapple • USA
Yoplait / General Mills • USA

Museums
Imperial War Museum • UK

Music
Emusic • USA
Warner Music (Direct) • UK

Tech & Communications
AOL • USA
Autodesk • USA
British Telecom • UK
Cisco • UK
IBM • USA/UK
LG • USA
Microsoft • USA
Motorola • UK
NEC • USA
NTT • Japan/USA
O2 • UK
Samsung • USA
Vodafone • UK
Yahoo • UK

Public Sector & Nonprofit
Capacitybuilders • UK
Drink Aware • UK
Macmillan Cancer Support • UK
National Health Service • UK
Thanet Skills Studio • UK
YoungMinds • UK

•••

 

AGENCIES

Agency.com • London
Albion • London
Big Fuel
• New York
Closer London • London
DDB Tribal • London
Dentsu • New York/Tokyo
Deutsch • New York
Havas • New York
Iconmobile • London/Los Angeles
Jack Morton • New York
Martin Agency • New York
McCann • New York & San Francisco
Mcgarrybowen • New York
Ogilvy • London
Public Life • London
Profero • London
Razorfish • New York
TBWA/CHIAT/DAY • New York
Wolff Olins • London
Y&R • London

 
 

 

ON EXPERIENCE
 

Experience
Creative Director. Art Director. Filmmaker: direction and hands-on. Digital products/UI. Content & Creative Planning. Branding.

Deep understanding of the human value of storytelling and innovation. Including story dynamics across an integrated media ecosystem, narrative arc, and each part in between.

I lead big-picture thinking through to the most emotive details. With the best use of each channel to create something of value for our audience.

Clients & Teams
Have nurtured international clients and agency relationships lasting over a decade. Have looked after up to 6 concurrent projects, lead team sizes from 6 to 30 people at a time. And worked at digital, traditional, branding agencies, startups, film crews; and once in a while in music projects.

I enjoy inspiring and empowering teams and never micro-manage. I know how to keep projects moving forward. And how to form an inspired collaborative environment conducive to innovation.

Yet have remained close to craft, which I believe connects us as creatives. And am ready to roll up my sleeves to help out when necessary.

Education 
Convinced education board to accept my own university curriculum to cover:
Understanding: through World Philosophies, Religions and Humanities.
Communicating: through Creative Writing and Visual Arts with an emphasis in Photography.

Multimedia Arts For Social Change—Bachelor of Arts Degree, Cum Laude. At San Francisco State University.

 

Truisms & Global Perspective
I’ve lived in the most cosmopolitan major cities of 4 different countries, and can easily identify and shape a global perspective, with the familiarity of local cultural nuance. These have included New York, London, Stockholm, San Francisco, México, and Milan. And have repeatedly traveled through Europe. Including a bike-trip from Italy to Croatia.

Favorite Projects
Particularly fond of projects: bridging perspectives, health & fitness, conflict resolution, and making the world more connected.

 
 

Instagram @mikelleyva