Role: Director / Producer / Writer / Visual FX / Art Director
Agency: Kin Studios
Channel: Film (5:00min Red System)

Across cultures and generations, whether a romantic or a cynic - we all long to find someone who we can have a connection with. But why? This question, and all the unbelievable things we do to find and be with this person, is the catalyst for the movie Falling.

In Filmmaking
I have always loved film's pursuit to understand the intricate elusive nature of the human condition, and distill it in to a graspable immersive experience.

Film requires combining almost all forms of creativity in to a cohesive creative vision across the management of the largest crews in the creative world. Which opens a rich relationship between leadership and collaboration, that even in it's most challenging times is still rewarding.

The experience of having directed this film has empowered a new dimension of media-agnostic storytelling in to the majority of my agency campaign work. Case studies from such work can be discussed in person.

Script Excerpt

"Like water falling not knowing where to, but constantly helplessly falling, we slip hurrying endlessly to where no one knows, as if born with a promise that we’ll get there, if we just keep going past this turn.

Rushing to a place we’ve never seen, but are so sure exists. This need is as strong as a memory, proof of somewhere we’re trying to return to, but that we’ve only been to in deep longing, in wishes, in dreams"...




Producing and directing a film demands an extensive amount of planning and foresight, and the energy to drive the whole process while pursuing quality against budget and time. FALLING - required leading the efforts of a 20+ person crew of mostly volunteer talent and a few professionals, across the stages of pre-production, shooting, and post. It was produced in San Francisco, London and Stockholm.

Set Up Of Laundromat Scene