Role: Director / Producer / Writer / Visual FX Artist / Art Director.
Agency: Kin Studios. Noncommercial project.
Channel: Film • 5:00min Red System.

Directed a short film exploring the unquestionable human need to connect and be understood. Which included leading and inspiring a production crew and cast of 40+ mainly volunteers. Produced in San Francisco, London and Stockholm.

Inspiring Volunteers
Film requires combining almost all forms of creativity into a cohesive creative vision while managing some of the largest crews in the creative world in the most unforgiving circumstances. And to reach that cohesive result from a volunteer crew – one has to become quite good at inspiring everyone.

Big Picture
Film also requires solving the bigger picture, on each of the many creative decisions before you. And enabling the creativity of each member, yet directing, and supporting them at the same time. There's no other way to get it done.

The experience of having directed this film has allowed me to add a new dimension of media-agnostic storytelling to the rest of my diverse campaign work. *Additional integrated case studies and story dynamics can be discussed in person.

Primal Questions
I have always loved filmmaking's mission to understand the intricate elusive nature of the human condition and distill it into a graspable succinct experience. 

Across cultures and generations, whether a romantic or a cynic––we all long to find someone we can have a true connection with, but why? This question, and all the unbelievable things we do to find and be with this person, is the catalyst for this film's story.

Script Excerpt
"Like water falling not knowing where to, but constantly helplessly falling, we slip hurrying endlessly to where no one knows, as if born with a promise that we’ll get there, if we just keep going, past this turn.

Rushing to a place we’ve never seen, but are so sure exists. This need is as strong as a memory, proof of somewhere we’re trying to return to, but that we’ve only been to in deep longing, in wishes, in dreams.

This need is stronger than beliefs in god, because those who question god’s existence and give up, never feel as deep a disappointment as those who give up on love".



Producing and directing a film demands an extensive amount of planning and foresight. And tremendous energy and focus, to drive the whole process while pursuing quality against budget and time. Falling - required leading the efforts of a 40+ person cast and crew of mostly volunteer talent, and a few professionals, during the stages of pre-production, filming, and post-production. It was produced in San Francisco, London and Stockholm.

About Personal Projects
It takes a very strong creative drive to do an ambitious project that you're not required to do. Every creative would like to direct a film or create something personal in a similar way, but it takes a tremendous amount of discipline, drive, dedication, time (and money) to complete such projects.

And we grow from each of these experiences. And as soon as we finish one, we look forward to the next one, to find out what else we can do.

Set Up Of Laundromat Scene