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Hello


MIKÉL
LEYVA

Creative Director
Film Director

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Hello


MIKÉL
LEYVA

Creative Director
Film Director

I bring relevance to brands and enable audience connections through innovation and storytelling – at times creating new business models. I’m passionate about making the world more connected and bridging perspectives. I work with an ideas-first approach in a 360˚ campaign landscape, quite strategic yet close to my craft. And being the eldest of three I truly enjoy nurturing talent.

Enjoyed working with Dentsu, McCann, Ogilvy, Razorfish, TBWA, Wolff Olins, and Jack Morton to name a few. With clients: De Beers, Ferrari, Lufthansa, Suzuki, VW, Kirin, Microsoft, AOL, IBM, Cisco, Samsung, Vodafone, Amex, Chase, Citi Bank, and Greenpeace amongst many.

INNOVATIVE   STRATEGIC   ENTREPRENEURIAL   360˚

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Microsoft/Student


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Microsoft/Student


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Falling - Film


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Falling - Film


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Macau Ale


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Macau Ale


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Work Cases


WORK

COMMERCIAL, NONPROFIT AND SELF-INITIATED PROJECTS Made COLLABORATING WITH DIGITAL, TRADITIONAL, FILM, BRANDING, STARTUPS, AND SOCIAL MEDIA AGENCIES.

 

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Work Cases


WORK

COMMERCIAL, NONPROFIT AND SELF-INITIATED PROJECTS Made COLLABORATING WITH DIGITAL, TRADITIONAL, FILM, BRANDING, STARTUPS, AND SOCIAL MEDIA AGENCIES.

 

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CASES

Microsoft / Student | Made Microsoft relevant to students by transforming a marketing-only online presence into an insight-providing, story-sharing platform experience helping upcoming graduates enter the professional world.

Role: Creative Lead. Content Strategy. Channels: Digital. Content. Knowledge-Sharing Platform. Agency: McCann.

    

  

 

Falling - Film | Directed, wrote and produced a short film series exploring our inherent human need to connect.

Role: Director. Producer. Writer. VFX Artist. Art Director. Channels: Film. Red System. Agency: Kin Studios. Noncommercial project. 

    

  

 

Onward® - 360˚ Campaign Pitch Won | Lead integrated campaign to transform a lending service into a bridge of people's life stories. Helping them adopt a customer-first business model and establish themselves as a brand. 
*Please get in touch for case review.

Role: Creative Director. Channels: 360˚ & Live Data. Digital. Video. OOH. Print. Social. App

    

  

 

Suzuki Vision | Helped Suzuki shape a new holistic brand vision enabling customer communities and making every point of contact a statement of quality and care.

Role: Creative Lead. Creative Strategist. Channels: Integrated. Digital. Brand Strategy. App. Content. Products Agency: Wolff Olins.

     

   

 

Aladdin Bev / Kirin - Direct Client | Crafted Macau Ale into a remarkable brand, defining an aspirational story to bring out the taste explorer within us.

Role: Creative Director. Account Manager. Designer. Channels: Print. Branding. Packaging. Products. Agency: Kin Studios - Direct Client.

      

    

 

Microsoft  / Mobile | Helped Microsoft reach new enterprise customers through two focused concurrent mobile experiences, and adopt a more succinct mobile touchpoint as part of a larger marketing ecosystem.

Role: Creative Director. Channels: Mobile Apps. Content. Agency: Iconmobile.

    

  

 


 

Creative Director of Social Media

Role: Creative Director. Agency: Big Fuel.

Managed a social media team helping them improve their creative output and deliver social engagement that is: On brand, strategic and a natural connection between audiences and clients: Philips and Microsoft.

Brand Relationship Building & Social Media
Big Fuel hired me to take their social creative teams to the next level. Due to fast turn around demands of social media and being a relatively new part of advertising, social engagement efforts often overlook brand strategy and big idea creative thinking.

   

   


Be-Lufthansa - Direct Client | Helped Lufthansa attract a diversity of empathetic self-starters while showing the true story of what working at Lufthansa is really like.

Role: Agency Partner & Creative Lead. Channels: Digital. Creative Strategy. Agencies: Kin Studios & Closer London Partnership

     

   

 

De Beers - Pitch Won | Redefined diamonds as eternal witnesses of our world evolving across the ages.

Role: Creative Lead. Channels: Pitch Concept. Motion Graphics Film. Print. Agency: Wolff Olins.

     

   

 

Funkymonkey™ Inspiration Project | Made a series of 10 interactive animated experiences stating the importance of following one's life passions, reaching the hearts of thousands (before social media in 2002).

Role: Creative Director. Writer. Channels: Digital. Social Art Platform. Animation. Photography. Content. Agency: Kin Studios - Noncommercial project.

     

   

 

DE International | Branded DE International's business evolution from being a governmental information bureau, into a relationships business enabling German companies to establish themselves in 80 countries around the world.

Role: Senior Creative. Channels: Print. Agency: Wolff Olins.

   

   

 

 

DIGITAL PRODUCTS & USER EXPERIENCE
Helped numerous startups develop innovative products, find their USP and craft best user experiences.

*Case studies coming soon
 

 

 
     

   

 

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Clients


CLIENTS

over 15 years managing DIRECT CLIENTS, AGENCY PARTNERSHIPS AND DYNAMIC STARTUPS. able to help some of the LARGEST clients embrace areas of growth & innovation.

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Clients


CLIENTS

over 15 years managing DIRECT CLIENTS, AGENCY PARTNERSHIPS AND DYNAMIC STARTUPS. able to help some of the LARGEST clients embrace areas of growth & innovation.

CLIENTS & BRANDS

Airlines
Lufthansa • Agency Partnership • Germany

Alcohol & Beverage
Kirin Holdings / Macau • Direct Client • USA
Guinness • USA
Russian Standard • UK

Automotive
Ferrari • Italy
General Motors • USA
Suzuki • UK/USA
Volkswagen • UK

Ecology & Environment
Greenpeace • Direct Client • UK

Finance & Business
American Express • UK
Chase • USA
Citi Bank • USA
DE International • Germany

Lifestyle & Luxury
Adidas • UK
De Beers • UK

FMCG
Frito Lay • USA
Mars • USA
Snapple • USA

Museums
Imperial War Museum • UK

Music
Emusic • USA
Warner Music (Direct) • UK

Tech & Communications
AOL • USA
Autodesk • USA
British Telecom • UK
Cisco • UK
IBM • UK
Microsoft • USA
Motorola • UK
NEC • USA
NTT • Japan/USA
O2 • UK
Samsung • USA
Vodafone • UK
Yahoo • UK

Public Sector & Nonprofit
Capacitybuilders • UK
Drink Aware • UK
Macmillan Cancer Support • UK
National Health Service • UK
Thanet Skills Studio • UK
YoungMinds • UK

 

AGENCIES

Agency.com • London
Albion London
Closer London
DDB Tribal • London
Dentsu • New York/Tokyo
Deutsch • New York
Iconmobile • London/Los Angeles
Jack Morton • New York
McCann • San Francisco
Mcgarrybowen • New York
Ogilvy • London
Public Life • London
Profero • London
Razorfish • New York
TBWA/CHIAT/DAY • New York
Wolff Olins • London
Y&R • London

 

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INFO



INFO

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INFO



INFO

I bring relevance to brands and enable audience connections through innovation and storytelling – at times creating new business models. I’m passionate about making the world more connected and bridging perspectives. I work with an ideas-first approach in a 360˚ campaign landscape, quite strategic yet close to my craft. And being the eldest of three I truly enjoy nurturing talent.

Enjoyed working with Dentsu, McCann, Ogilvy, Razorfish, TBWA, Wolff Olins, and Jack Morton to name a few. With clients: De Beers, Ferrari, Lufthansa, Suzuki, VW, Kirin, Microsoft, AOL, IBM, Cisco, Samsung, Vodafone, Amex, Chase, Citi Bank, and Greenpeace amongst many.

INNOVATIVE STRATEGIC ENTREPRENEURIAL 360˚

 

Clients & Teams
I've nurtured agency relationships across countries and over a decade. Am quick to understand client's needs, earn their trust, and help them move into innovative ground. And have looked after up to 5 concurrent client accounts. 

Lead team sizes from 6 to 30 people at a time, at digital, traditional, and branding agencies, startups, film crews; and once in a while in theatre and music. Am mindful of enabling teams (vs. micro-managing), keeping projects moving forward, and facilitating a collaborative environment conducive to innovation.

Skills
I direct brand messaging, art direction, and story dynamics from big-picture perspective to the most nuanced emotive details.
I craft a synergy between strategy and creative work with ease, to bring relevance to brands and enable audience connections. 

Having had direct clients and self-initiated projects for many years, I'm close to my craft and able to work hands-on in art direction, filmmaking, design, UX, photography, strategy, packaging, and even music and sound.

Favorite Projects
I'm particularly interested in integrated communication in relation to projects that provide a social benefit - especially in the area of bridging perspectives.

I've lived in multicultural cities in 4 countries and fond of projects that promote a global perspective.

 

CONTACT

Email hello@mikel.tv
Linkedin www.linkedin.com/in/mikelleyva
Instagram @mikelleyva
Twitter @mikelleyva

EDUCATION

Bachelor of Arts Degree – Cum Laude – in Multimedia Arts For Social Change at San Francisco State University.

Created a university curriculum to cover particular interests in communication. Understanding: through World Philosophies, Religions and Humanities. Communicating: through Creative Writing and Visual Arts with an emphasis in Photography.

TWITTER @mikelleyva

 


INSTAGRAM @mikelleyva