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Intro


MIKÉL
LEYVA

CREATIVE DIRECTOR
FILM DIRECTOR

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Intro


MIKÉL
LEYVA

CREATIVE DIRECTOR
FILM DIRECTOR

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ABOUT


Hello there. As an Integrated Creative Director & Film Director, I bring relevance to brands and connect audiences through resonant storytelling, meaningful content, and valuable innovation.

I’ve guided some of the largest brands into models of innovation, and dedicated 2+ years to helping nonprofits reach their mission.

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Clients: De Beers, Ferrari, Lufthansa, Suzuki, VW, Cisco, IBM, Kirin, LG, Microsoft, Samsung, Vodafone, Amex, Chase, Citi, and Greenpeace amongst many.

NY. London. Stockholm. SF. Mexico DF.

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ABOUT


Hello there. As an Integrated Creative Director & Film Director, I bring relevance to brands and connect audiences through resonant storytelling, meaningful content, and valuable innovation.

I’ve guided some of the largest brands into models of innovation, and dedicated 2+ years to helping nonprofits reach their mission.

/

Clients: De Beers, Ferrari, Lufthansa, Suzuki, VW, Cisco, IBM, Kirin, LG, Microsoft, Samsung, Vodafone, Amex, Chase, Citi, and Greenpeace amongst many.

NY. London. Stockholm. SF. Mexico DF.

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LG Signature


LG Signature


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Suzuki


Suzuki


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Falling


Falling


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Be-Lufthansa


Be-Lufthansa


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Funkymonkey


Funkymonkey


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Microsoft Student


Microsoft Student


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MORE Cases


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Additional commercial and nonprofit work made with digital, traditional, social media, and branding agencies.
 

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MORE Cases


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Additional commercial and nonprofit work made with digital, traditional, social media, and branding agencies.
 

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Microsoft / Mobile
Helped Microsoft shape their 1st succinct model of mobile marketing to reach enterprise customers.

Role: Creative Director. 
Agency:
 Iconmobile.
Channels: Mobile Apps. Content. UI/UX.

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The Challenge
Microsoft needed a better way to reach enterprise customers and raise engagement across their marketing ecosystem.

Yet the Microsoft B2B group worked in a multi-departmental collaborative structure, without designated singular leadership, which can affect the progress of a project. And before this project, they had only made crammed homesite content types of mobile experiences.

The Solution
I defined and sold a mobile creative strategy that provided the target audience a unified and streamlined experience. And managed to get everyone at Microsoft excited enough to work on a singular experience, and therefore comfortably give up the crammed homesite content approach.

Results
These two campaigns have been my 2nd and 3rd projects for Microsoft. Where I was able to build strong relationships with a complex client, and move their brand forward. While paving the road for following work for the agency.

Microsoft was very pleased with the results used this work as a best example of an innovative mobile solution.

 

Team & Client Structure
Led a creative team on two concurrent rush large-scale B2B mobile campaigns for Microsoft CMG: Microsoft Dynamics CRM & Private Cloud Solutions, while working in tandem with 3 ad agencies and multiple Microsoft departments.

 
 

 

Creative Director of Social Media

Managed a social media team to improve creative output and deliver social engagement that is: on brand, strategic, and a natural connection between audiences and clients: Philips & Microsoft.

Role: Creative Director. 
Agency: Big Fuel.
Channels: Social Media. Content. Strategy.

Brand Relationship Building & Social Media
Big Fuel hired me to take their social creative teams to the next level. Due to fast turn around demands of social media and being a relatively new part of advertising, social engagement efforts often overlook brand strategy and big idea creative thinking.

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De Beers
Pitch Won. Crafted a narrative redefining diamonds as eternal witnesses of our world evolving across the ages.

Role: Creative Lead. 
Agency: Wolff Olins.
Channels: Pitch. Motion Graphics Film. Print.

 

The Challenge
De Beers wanted to test a business relationship with Wolff Olins and asked us to pitch by creating a mew concept to promote diamonds in a traveling exhibition format.

The Solution & Inspiration
Diamonds form in a fascinating way. They are made of organic and mineral matter compressed throughout the ages. And in stead of focusing on the usual connection between their physical strength and therefore like diamonds-last-forever so will your love metaphor, I decided to elevate these precious stones by acknowledging the temporal and material context from which they have evolved. And portrayed diamond's as an eternal witness of humanity's epic story of evolution, perseverance, passion, determination and growth – which is closer to what love truly is.

Expression
To illustrate that idea, I made a short motion graphics film of life and the earth evolving through millennia as viewed from the fragmented multifaceted perception of an eternal diamond, watching the earth transform in nature and beauty, fragility and strength.

I made the various images pass in different angles and trajectories in repeating yet varying patterns like a kaleidoscope time traveller. The work was used on all aspects of the pitch and I was offered to join Wolff Olins full time.

Result
And we won the pitch.

 

 


DE International
Branded the evolution of a governmental bureau, into a relationships business.

Role: Senior Creative. Channels: Print. Agency: Wolff Olins.

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Digital Products & UX/UI
Helped numerous startups find their USP, develop innovative products, and design best user experiences.

*Case studies available upon request.

 

 

Nonprofit & Public Sector
Dedicated 2 consecutive years to helping nonprofit organizations reach their audience, defining their strategy and design.

Worked with a wide range of organizations including front-line focused initiatives for the wellbeing of youth, to nation-wide programs improving support for the entirety of the nonprofit sector. *Case studies available upon request.
 

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CLIENTS / INFO


CLIENTS & INFO
While at home within agency partnerships, dynamic startups and direct clients, I have helped many of the world's largest brands transition into areas of innovation.

And when not at work, I enjoy long-distance cycling, making music, immersing in the diversity of the world, and the humbling beauty of nature.

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CLIENTS / INFO


CLIENTS & INFO
While at home within agency partnerships, dynamic startups and direct clients, I have helped many of the world's largest brands transition into areas of innovation.

And when not at work, I enjoy long-distance cycling, making music, immersing in the diversity of the world, and the humbling beauty of nature.

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CLIENTS & BRANDS

Airlines
Lufthansa • Agency Partnership • Germany

Alcohol & Beverage
Kirin Holdings / Macau • Direct Client • USA
Guinness • USA
Russian Standard • UK

Automotive
Ferrari • Italy
General Motors • USA
Suzuki • UK/USA
Volkswagen • UK

Ecology & Environment
Greenpeace • Direct Client • UK

Finance & Business
American Express • UK
Chase • USA
Citi Bank • USA
DE International • Germany

Lifestyle & Luxury
Adidas • UK
De Beers • UK

FMCG
Frito Lay • USA
Mars • USA
Snapple • USA
Yoplait / General Mills • USA

Museums
Imperial War Museum • UK

Music
Emusic • USA
Warner Music (Direct) • UK

Tech & Communications
AOL • USA
Autodesk • USA
British Telecom • UK
Cisco • UK
IBM • USA/UK
LG • USA
Microsoft • USA
Motorola • UK
NEC • USA
NTT • Japan/USA
O2 • UK
Samsung • USA
Vodafone • UK
Yahoo • UK

Public Sector & Nonprofit
Capacitybuilders • UK
Drink Aware • UK
Macmillan Cancer Support • UK
National Health Service • UK
Thanet Skills Studio • UK
YoungMinds • UK

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AGENCIES

Agency.com • London
Albion London
Closer London
DDB Tribal • London
Dentsu • New York/Tokyo
Deutsch • New York
Havas • New York
Iconmobile • London/Los Angeles
Jack Morton • New York
Martin Agency • New York
McCann • New York & San Francisco
Mcgarrybowen • New York
Ogilvy • London
Public Life • London
Profero • London
Razorfish • New York
TBWA/CHIAT/DAY • New York
Wolff Olins • London
Y&R • London

 
 

 

EXPERIENCE
 

Skills & Experience
Creative Director. Art Director. Filmmaker: direction and hands-on. Digital products/UI. Content & Creative Planning. Branding.

Deep understanding of story dynamics across an integrated media ecosystem from big-picture thinking to the most nuanced emotive details.

Fluent directing large teams, yet close to my craft and able to work hands-on when necessary. 

Clients & Teams
Have nurtured international clients and agency relationships lasting over a decade. Helped some of the largest clients redefine their business models and transition into models of innovation. Have looked after up to 6 concurrent client accounts, lead team sizes from 6 to 30 people at a time, at digital, traditional, branding agencies, startups, film crews; and once in a while in music projects.

Am mindful of enabling teams (rather than micro-managing), while keeping projects moving forward. Forming a driven yet collaborative environment conducive to innovation.

Education
Bachelor of Arts Degree – Cum Laude – in Multimedia Arts For Social Change at San Francisco State University.

Created a university curriculum to cover interests in communication. Understanding: through World Philosophies, Religions and Humanities. Communicating: through Creative Writing and Visual Arts with an emphasis in Photography.
 

Global Perspective
NYC. London. Stockholm. San Francisco. México. Having lived in major cities in 4 different countries, I can easily identify and shape a more global perspective in my work.

Favorite Projects
Particularly fond of projects: bridging perspectives, health & fitness, conflict resolution, and making the world more connected.

 
 

Instagram @mikelleyva