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Welcome


MIKÉL
LEYVA

Creative Director
& Film Director

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Welcome


MIKÉL
LEYVA

Creative Director
& Film Director

I’m a Creative Director with digital and integrated campaign experience. I bring relevance to brands and enable audience connections beyond traditional media – at times creating new business models. I lead 360˚ campaigns mixing the emotive nature of storytelling and the uniting power of digital media.

I’ve enjoyed working with TBWA, McCann, Dentsu, Ogilvy, Razorfish, Wolff Olins, Profero and Jack Morton to name a few. And have lead innovative work for: Lufthansa, Kirin, Ferrari, Suzuki, VW, Microsoft, Greenpeace, Amex, Citi Bank, De Beers, Adidas, AOL, IBM, Cisco, Samsung, Vodafone amongst many. 

STORYTELLER  INNOVATOR  360˚ STRATEGIC

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WORK


WORKTHE FOLLOWING WORK BRINGS RELEVANCE TO BRANDS THROUGH MOST CHANNELS OF COMMUNICATION. AND WAS MADE WHILE LEADING TEAMS IN DIGITAL, BRANDING, SOCIAL AND TRADITIONAL AGENCIES; FILM CREWS, AND STARTUPS.

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WORK


WORKTHE FOLLOWING WORK BRINGS RELEVANCE TO BRANDS THROUGH MOST CHANNELS OF COMMUNICATION. AND WAS MADE WHILE LEADING TEAMS IN DIGITAL, BRANDING, SOCIAL AND TRADITIONAL AGENCIES; FILM CREWS, AND STARTUPS.

Microsoft / Student | Digital. Knowledge-Sharing Platform.

Made Microsoft relevant to students by transforming a marketing-only campaign, into an online knowledge sharing platform helping upcoming graduates enter the professional world. 
Agency: McCann Role: Creative Lead / Content Strategy.

Integrated Campaign Pitch (Won) | Digital. Broadcast. Live Data. OOH. Print. Social. App.

Directed a winning integrated campaign pitch to help the UK's leading lending app evolve from a commodity status to establish itself as a brand, and embrace a customer-first model of service.
Agency: Albion Role: Creative Director  | *Please get in touch for review

Falling | Film. Red System.

Directed, wrote and produced a short film exploring the inherent human need to connect and be understood.
Agency: Kin Studios Role: Director / Producer / Writer / VFX Artist / Art Director. 

Suzuki Brand Vision | Digital. Integrated. Brand Guide App. Content. Products.

Helped Suzuki discover a sense of vision and develop an encompassing customer relationship.
Agency: Wolff Olins Role: Creative Lead / Creative Strategist.

   

   

Microsoft  / Mobile | Mobile Apps. Content.

Helped Microsoft connect with new enterprise customers through adopting a more succinct mobile experience model.
Agency: Iconmobile Role: Creative Director.

  

  


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Creative Director of Social Media

Agency: Big Fuel Role: Creative Director

Managed a social media team helping them improve their creative output and deliver social engagement that is: On brand, strategic and a natural connection between audiences and clients: Philips and Microsoft.

Brand Relationship Building & Social Media
Big Fuel hired me to take their social creative teams to the next level. Due to fast turn around demands of social media and being a relatively new part of advertising, social engagement efforts often overlook brand strategy and big idea creative thinking.


Macau Ale / Kirin | Direct Client | Print. Branding. Packaging. Products.

Developed Macau Ale's new brand and packaging into a remarkable product for direct client Aladdin Bev / Kirin.
Agency: Kin Studios Role: Creative Director / Account Manager / Designer. 

  

  

Be-Lufthansa | Direct Client | Digital. Creative Strategy.

Helped Lufthansa attract a wider breadth of applicants while telling a true story of what working at Lufthansa is really like.
Agencies: Kin Studios & Closer London Partnership Role: Digital Agency Partner & Creative Lead.

De Beers (Pitch Won) | Pitch Concept. Motion Graphics Film. Print.

Created a new way to promote diamonds as a gift of the eternal witness of all that has existed across the ages.
Agency: Wolff Olins Role: Creative Lead / Animator.

DE International | Print.

Rebranded DE International's business evolution from German governmental information bureau, into a relationships business agency enabling German companies to establish themselves in 80 countries around the world.
Agency: Wolff Olins Role: Senior Creative

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Funkymonkey™ | Digital. Social Art Platform. Animation. Photography. Content.

Lead a group of volunteers to create a series of animated interactive experiences posing the reasons for following one's passions and life dreams lead by the Funkymonkey character (launched in 2001).
Agency: Kin Studios Role: Creative Director / Curator / Writer.


CHARITY & PUBLIC SECTOR

Spent 2 years helping nonprofit organizations find ways to reach a wider audience and improve their communications.

*Summary below, for nonprofit case studies click here.

 

Thanet Skills Studio | Direct Client | Branding. Signage. Space Design.

Developed branding, signage and design of space for Thanet Skills Studio: a beacon education system in Kent, England.
Agencies: Kin Studios & Closer London Partnership Role: Agency Partner / Art Director


Young Minds | Digital.
Helped YoungMinds craft a communication strategy to create an environment conducive for young people to reach out when having trouble coping with emotional or mental problems.
Agency: PublicLife Role: Art Director.


Drinkaware | Communication Strategy.
Developed a new positioning and communication strategy for Drinkaware: the UK's public organization dedicated to reducing alcohol-related harm by helping people make better choices about their drinking.
Agency: PublicLife Role: Strategist.


Target Neutral | Digital.
Created a brand and platform for customers to offset their carbon emissions. An initiative sponsored by BP.
Agency: OgilvyOne Role: Art Director.

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Clients


CLIENTS

over 15 years managing DIRECT CLIENTS, AGENCY PARTNERSHIPS AND DYNAMIC STARTUPS. able to steer some of the biggest clients inTo areas of innovation.

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Clients


CLIENTS

over 15 years managing DIRECT CLIENTS, AGENCY PARTNERSHIPS AND DYNAMIC STARTUPS. able to steer some of the biggest clients inTo areas of innovation.

CLIENTS & BRANDS

Airlines & Aviation
Lufthansa • Agency Partnership • Germany

Alcohol & Beverage
Kirin Holdings / Macau • Direct Client • USA
Guinness • USA
Russian Standard • UK

Automotive
Ferrari • Italy
General Motors • USA
Suzuki • UK/USA
Volkswagen • UK

Ecology & Environment
Greenpeace • Direct Client • UK

Museums
Imperial War Museum • UK

Finance & Business
American Express • UK
Chase • USA
Citi Bank • USA
DE International • Germany

Lifestyle & Luxury
Adidas • UK
De Beers • UK

FMCG
Frito Lay • USA
Mars • USA
Snapple • USA

Music
Emusic • USA

Warner Music (Direct) • UK

Tech & Communications
AOL • USA

Autodesk • USA
British Telecom • UK
Cisco • UK
IBM • UK
Microsoft • USA
Motorola • UK
NEC • USA
NTT • Japan/USA
O2 • UK
Samsung • USA
Vodafone • UK
Yahoo • UK

Public Sector & Nonprofit
Capacitybuilders • UK
Drink Aware • UK
Macmillan Cancer Support • UK
National Health Service • UK
Thanet Skills Studio • UK
YoungMinds • UK


AGENCIES

Agency.com • London
Albion London
Closer London
DDB Tribal • London
Dentsu • New York/Tokyo
Deutsch • New York
Iconmobile • London/Los Angeles
Jack Morton • New York
McCann • San Francisco
Mcgarrybowen • New York
Ogilvy • London
Public Life • London
Profero • London
Razorfish • New York
TBWA/CHIAT/DAY • New York
Wolff Olins • London
Y&R • London