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Intro


MIKÉL
LEYVA

CREATIVE DIRECTOR
FILM DIRECTOR

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Intro


MIKÉL
LEYVA

CREATIVE DIRECTOR
FILM DIRECTOR

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ABOUT


STORYTELLING   INNOVATION  STRATEGY  360˚

I bring relevance to brands and enable audience connections through storytelling & Innovation – at times creating new business models. I work with an ideas-first approach in a 360˚ ecosystem, quite strategic yet close to my craft, And truly enjoy nurturing talent. I’m passionate about enriching the human experience, bridging perspectives, and making the world more connected.

Enjoyed working with:
Dentsu, McCann, Ogilvy, Razorfish, TBWA, Wolff Olins, and Jack Morton to name a few. 
Clients: De Beers, Ferrari, Lufthansa, Suzuki, VW, Kirin, Microsoft, AOL, IBM, Cisco, Samsung, Vodafone, Amex, Chase, Citi Bank, and Greenpeace amongst many.

 

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ABOUT


STORYTELLING   INNOVATION  STRATEGY  360˚

I bring relevance to brands and enable audience connections through storytelling & Innovation – at times creating new business models. I work with an ideas-first approach in a 360˚ ecosystem, quite strategic yet close to my craft, And truly enjoy nurturing talent. I’m passionate about enriching the human experience, bridging perspectives, and making the world more connected.

Enjoyed working with:
Dentsu, McCann, Ogilvy, Razorfish, TBWA, Wolff Olins, and Jack Morton to name a few. 
Clients: De Beers, Ferrari, Lufthansa, Suzuki, VW, Kirin, Microsoft, AOL, IBM, Cisco, Samsung, Vodafone, Amex, Chase, Citi Bank, and Greenpeace amongst many.

 

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Suzuki


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Suzuki


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Onward


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Onward


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Falling - Film


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Falling - Film


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Microsoft Student


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Microsoft Student


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Macau Ale


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Macau Ale


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More Cases


MORE CASES

Commercial, nonprofit and self-initiated projects made collaborating with digital, traditional, film, branding, startups, and social media agencies.

 

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More Cases


MORE CASES

Commercial, nonprofit and self-initiated projects made collaborating with digital, traditional, film, branding, startups, and social media agencies.

 

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Creative Director of Social Media

Role: Creative Director. Agency: Big Fuel.

Managed a social media team helping them improve their creative output and deliver social engagement that is: On brand, strategic and a natural connection between audiences and clients: Philips and Microsoft.

Brand Relationship Building & Social Media
Big Fuel hired me to take their social creative teams to the next level. Due to fast turn around demands of social media and being a relatively new part of advertising, social engagement efforts often overlook brand strategy and big idea creative thinking.

   

   


Be-Lufthansa - Direct Client | Helped Lufthansa attract a diversity of empathetic self-starters while showing the true story of what working at Lufthansa is like.

Role: Agency Partner & Creative Lead. Channels: Digital. Creative Strategy. Agencies: Kin Studios & Closer London Partnership

     

   

 

De Beers - Pitch Won | Crafted a visual narrative redefining diamonds as eternal witnesses of our world evolving across the ages.

Role: Creative Lead. Channels: Pitch Concept. Motion Graphics Film. Print. Agency: Wolff Olins.

     

   

 

Funkymonkey™ Inspiration Project | Made a series of 10 interactive animated experiences stating the importance of following one's life passions, reaching the hearts of thousands (years before social media in 2002).

Role: Creative Director. Writer. Channels: Digital. Social Art Platform. Animation. Photography. Content. Agency: Kin Studios - Noncommercial project.

     

   

 

DE International | Branded DE International's evolution from being a governmental information bureau, into a relationships business enabling German companies to establish themselves in 80 countries around the world.

Role: Senior Creative. Channels: Print. Agency: Wolff Olins.

   

   

 

 

DIGITAL PRODUCTS & USER EXPERIENCE
Helped numerous startups develop innovative products, find their USP and craft best user experiences.

*Case studies coming soon
 

 

 

NONPROFIT & PUBLIC SECTOR
Dedicated 2 consecutive years to helping nonprofit organizations better reach their audience and define their communication strategy.

Worked with a wide range of organizations including front-line focused initiatives for the wellbeing of youth, to nation-wide programs improving support for entirety of the nonprofit sector. See case studies for details.

     

   

 

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Clients


CLIENTS

Over 15 years managing direct clients, agency partnerships, and dynamic startups. Have helped some of the largest clients embrace areas of growth & innovation.

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Clients


CLIENTS

Over 15 years managing direct clients, agency partnerships, and dynamic startups. Have helped some of the largest clients embrace areas of growth & innovation.

CLIENTS & BRANDS

Airlines
Lufthansa • Agency Partnership • Germany

Alcohol & Beverage
Kirin Holdings / Macau • Direct Client • USA
Guinness • USA
Russian Standard • UK

Automotive
Ferrari • Italy
General Motors • USA
Suzuki • UK/USA
Volkswagen • UK

Ecology & Environment
Greenpeace • Direct Client • UK

Finance & Business
American Express • UK
Chase • USA
Citi Bank • USA
DE International • Germany

Lifestyle & Luxury
Adidas • UK
De Beers • UK

FMCG
Frito Lay • USA
Mars • USA
Snapple • USA

Museums
Imperial War Museum • UK

Music
Emusic • USA
Warner Music (Direct) • UK

Tech & Communications
AOL • USA
Autodesk • USA
British Telecom • UK
Cisco • UK
IBM • UK
Microsoft • USA
Motorola • UK
NEC • USA
NTT • Japan/USA
O2 • UK
Samsung • USA
Vodafone • UK
Yahoo • UK

Public Sector & Nonprofit
Capacitybuilders • UK
Drink Aware • UK
Macmillan Cancer Support • UK
National Health Service • UK
Thanet Skills Studio • UK
YoungMinds • UK

 

 

AGENCIES

Agency.com • London
Albion London
Closer London
DDB Tribal • London
Dentsu • New York/Tokyo
Deutsch • New York
Iconmobile • London/Los Angeles
Jack Morton • New York
McCann • San Francisco
Mcgarrybowen • New York
Ogilvy • London
Public Life • London
Profero • London
Razorfish • New York
TBWA/CHIAT/DAY • New York
Wolff Olins • London
Y&R • London

 

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INFO


INFO
Creative Director • Film Director • Songwriter
Love my friends, love to hike, cycle and enjoy the miracle it is to be alive.

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INFO


INFO
Creative Director • Film Director • Songwriter
Love my friends, love to hike, cycle and enjoy the miracle it is to be alive.

 

Clients & Teams
I've nurtured international client and agency relationships lasting over a decade. Able to help some of the largest clients into a path of innovation. I've looked after up to 5 concurrent client accounts, lead team sizes from 6 to 30 people at a time, at digital, traditional, and branding agencies, startups, film crews; and once in a while in theatre and music.

Am mindful of enabling teams (vs. micro-managing), keeping projects moving forward, and facilitating a collaborative environment conducive to innovation.

Skills
I direct brand messaging, art direction, and story dynamics across a media ecosystem from big-picture thinking to the most nuanced emotive details. And craft a synergy between strategy and creative work with ease, to bring relevance to brands and enable audience connections.

Since leading direct clients and self-initiated projects for many years, I'm close to my craft and able to work hands-on when necessary. Proficient in creative direction, art direction, filmmaking, digital product/UX, strategy, photography and sound.

Favorite Projects
I'm particularly interested in: social benefit, health & fitness, conflict resolution, bridging perspectives, and making the world more connected.

Have lived in multicultural cities in 4 countries and fond of projects that promote a global perspective.

 

EDUCATION

Bachelor of Arts Degree – Cum Laude – in Multimedia Arts For Social Change at San Francisco State University.

Created a university curriculum to cover interests in communication. Understanding: through World Philosophies, Religions and Humanities. Communicating: through Creative Writing and Visual Arts with an emphasis in Photography.

TWITTER @mikelleyva

 


INSTAGRAM @mikelleyva