Funky Monkey™ | Directed a series of interactive animations stating the importance of following one's life passions and the power of one's choices to shape our lives.

Agency: Kin Studios. Role: Director / Writer / Animator / Illustrator / Sound Designer.
Channels: Digital. Social Art Platform. Animation. Photography. Content.

 

Impetus
After traveling around Europe soon after university and discovering life in other places, I was inspired to create a series of interactive animated pieces which posed reasons for following one's life dreams; reasons to get to know oneself, and explore the value of being present in each moment.

It was quite a rewarding challenge to craft a story across such a mix of media while connecting with audiences through the value of story alone (without any product).

Process & Collaboration
I produced the project by forming a group of volunteer programmers and creative collaborators.

Results
The reaction was unprecedented as I received thousands of messages from people all over the world (years before social media). And lead to the direct client relationship with Macau Ale / Kirin Beer, and Ferrari. And to becoming part of a global community of amazing creatives.

The project was covered in major design books by Die Gestalten Verlag: Los Logos, Coast to Coast, and Pictoplasma. And in many web publications, including a mention on the WSJ by director Iara Lee.

 

Pulsing - Video of Interactive Animation

Here's one complete vignette proposing the value of quieting all external distractions to find some clarity. The original interactive piece flashed the message to "Be still" each time the cursor was moved. Only once the user stopped moving and managed to 'be still' for a couple of seconds, is when the slow paced animation began to play.

 

Crafting Funky Monkey™