Funky Monkey
Follow Your Dreams

Directed an interactive-animated narrative stating the importance of following one's true passions, and the power of one's choices to shape our lives.

Role: Director / Writer / Animator / Illustrator / Photographer / Sound Designer.
Agency: Kin Studios. 
Channels: Interactive Storytelling. Content. Interactive Animation. Digital.

 

The Impetus
While travelling in Europe I was impressed by the diversity of how people valued life there. As a response I created a series of interactive-animated vignettes which made a case for the importance of following one's life dreams, the unfolding power of choices, while getting to know oneself in the process.

Little did I know how much this project was about to change the trajectory of my life.

Process & Collaboration
I directed and produced the project by forming a group of volunteer programmers and creative collaborators, to help me bring this message to life across various media types including programmatic animation, writing, photography, and sound design.

Results
The global response was unprecedented. Years before social media, I received thousands of quite personal messages from people all over the world, and from people at creative agencies and brands. Which lead to working directly with Ferrari, and Macau Ale/Kirin Beer, and connected me to a global community of amazing creatives.

Got Noticed
The project was covered in major design books by Die Gestalten Verlag: Los Logos, Coast to Coast, and Pictoplasma. And in many web publications, including a mention on the Wall Street Journal by film director Iara Lee.

 

THE WORK

Pulsing - Sample Video of Interactive Animation

Here's one complete interactive animation proposing the value of quieting all external distractions to find the clarity to understand your deepest passions.

The original interactive piece flashed the message to "Be still" each time the cursor was moved. Only once the user stopped moving and managed to 'be still' for a couple of seconds, is when the slow paced animation began to play.

 
 

Crafting: Funky Monkey™