Funky Monkey™ | Directed a series of interactive animations stating the importance of following one's life passions and the power of one's choices to shape our lives.

Agency: Kin Studios. Role: Director / Writer / Animator / Illustrator / Sound Designer.
Channels: Digital. Social Art Platform. Animation. Photography. Content.

 

Impetus
After traveling around Europe soon after university and discovering life in other places, I was inspired to create a series of interactive animated pieces which posed reasons for following one's life dreams; reasons to get to know oneself, and explore the value of being present in each moment.

I enjoyed crafting a strong message of motivation, hard work and self-reflection, to inspire this audience to follow their passions.

Process & Collaboration
I directed and produced the project by forming a group of volunteer programmers and creative collaborators, to help bring this message to life across such a mix of media.

Results
The reaction was unprecedented as I received thousands of messages from people all over the world (years before social media). And launching this project lead directly to direct client relationships with Ferrari, and Macau Ale/Kirin Beer. Which then connected me to a global community of amazing creatives.

Noticed
The project was covered in major design books by Die Gestalten Verlag: Los Logos, Coast to Coast, and Pictoplasma. And in many web publications, including a mention on the WSJ by director Iara Lee.

 

Pulsing - Video of Interactive Animation

Here's one complete vignette proposing the value of quieting all external distractions to find some clarity. The original interactive piece flashed the message to "Be still" each time the cursor was moved. Only once the user stopped moving and managed to 'be still' for a couple of seconds, is when the slow paced animation began to play.

 

Crafting Funky Monkey™