Funkymonkey™ Inspiration Project | Made a series of 10 interactive animated experiences stating the importance of following one's life passions, reaching the hearts of thousands (before social media in 2002).

Agency: Kin Studios. Role: Creative Director / Writer / Animator.
Channels: Digital. Social Art Platform. Animation. Photography. Content.

 
 

Impetus
At 26 I went travelling around Europe meeting strangers and getting to know life in other places. Met many amazing people. Consequently my perception of the world widened considerably. So I was inspired to create a set of interactive animated pieces, a sort of ‘visual songs’ to encourage others to explore the world in order to get to know themselves.

These interactive pieces posed reasons for following one's life dreams, and the value of being present in each moment. This project launched in 2001 and is still a favorite.

Process & Collaboration
I produced the project by forming a group of volunteer programmers and creative collaborators, some working on site and some remotely. It can be challenging to push work quality with volunteers whilst keeping a strong cohesive voice, without a budget.

It was the start of my career crafting long-form media-rich storytelling beyond commercial design. A notable difference being that one must connect with audiences through the story alone (without any product).

Results
It turned out to be a career-changing project since launched. And the reaction was unprecedented as I received thousands of messages from audiences all over the world (many years before social media). This lead to becoming part of a global community of amazing creatives. And lead to the direct client relationship with Macau Ale / Kirin Beer. 

Funkymonkey was covered in three design books by Die Gestalten Verlag: Los Logos, Coast to Coast: Contemporary American Graphic Design, and Pictoplasma. And in many web publications.