LG Signature Series | Creative direction for social media & video series, and video post-production – for LG's luxury products launch.

Agency: Naked Comms. Role: Creative Director / Video Editor / Colorist.
Channels: Video. Social Media Content. Digital.

Artists Series • Video Haiku Compilation

Brief
LG was about to introduce their gorgeous line of luxury products – the LG Signature series. They needed a Creative Director with a deep understanding of video production and social media content strategy to lead various concurrent social media campaigns and make a tight social publishing schedule possible.

 

Artists’ Video Haikus
Above is a sample compilation of the short videos crafted in a haiku-like format to create intrigue for the upcoming artist documentaries.

I planned specific shots for each of the video directors, edited, color-corrected, and sound mixed the videos myself, before any version of the TVCs.

Creative Direction & Video Production
I provided creative direction and planning for various types of content including video post-production. Having a deep understanding of the filmmaking process became indispensable to guide a complex collaboration between the TVC and social content production and deliver the work in such a tight production to publishing window.

 

VIDEO POST-PRODUCTION
Editing. Grading. Transcoding.

Quality film production requires a deep understanding of a mix of creative and technical skills beyond that of most creative channels. 

  • Planning a fast yet realistic production schedule from shoot to delivery. 
  • Video editing, navigating hours of footage and interviews for the right shots, before any rough-cut for the TVCs existed.
  • Color-correction of each shot (see preview of process on this video).
  • Coordinating RAW footage right after each shoot and immediately transcoding while editing on another workstation.
  • Sound production.