LG Signature Series | Creative direction for social media & video series, and video post-production – for LG's luxury products launch.
Agency: Naked Comms. Role: Creative Director / Video Editor / Colorist.
Channels: Video. Social Media Content. Digital.
Artists Series • Video Haiku Compilation
LG was about to introduce the LG Signature series, a gorgeous line of luxury products. They needed a Creative Director with video production skills, and to lead various social media campaigns.
Creative Direction & Video Production Synergy
I provided creative direction and planning for quality video post-production to promote an artists’ documentary series. Having a deep understanding of the filmmaking process became indispensable to guide a complex collaboration between the TVC and social content production and deliver the work in such a tight schedule.
Artists’ Video Haikus
Above is an example of the short videos I crafted in a haiku-like format. I wanted to create intrigue for the upcoming longer documentaries.
I planned specific shots for the video directors for this format, edited, color-corrected, and sound mixed the videos myself before any version of the TVCs were even at rough-cut stage.
Editing. Grading. Trasncoding.
Quality film production requires a deep understanding of a mix of creative and technical skills beyond that of most creative channels.
- Planning a fast yet realistic production schedule from shoot to delivery.
- Video editing, navigating hours of footage and interviews for the right shots, before any rough-cut for the TVCs existed.
- Color-correction of each shot (see sample of process on the video to the right).
- Coordinating RAW footage right after each shoot and immediately transcoding while editing on another workstation.
- Sound production.