Creative direction & video post-production for a 3-phase social media campaign launching LG’s line of luxury products.
Channels: Social Media Luxury Product Launch. Video. Digital.
Role: Creative Director / Post-Production Lead: Video Editor, Colorist, Sound Editor.
Agency: Naked Comms.
Chef Dominique Crenn :30
We helped LG launch their impressive line of luxury home products—the LG Signature Series. I was creative director of its 3-phase social media campaign with a series of artist feature videos, and a variety of product showcases. I then took care of crafting the actual video post-production content: editorial, color-correction, and minimal sound work.
Each editorial began as a :30 (as above) before reducing them to the haiku lengths below. *More campaign content coming soon.
The Art Of Essence Campaign
The campaign featured artists highlighting key aspects of these luxury products. Fashion designer Philip Lim featured the LG Signature washer, chef Dominique Crenn featured the LG Signature fridge, and fine artist Caio Fonseca the LG Signature OLED TV.
I created a series of short haiku-like social media videos to capture the essence of these artists’ signature craft, and build anticipation for the product launch.
Creative & Post-Production
The social media publishing schedule was tight and preceeded the above the line work. So while doing creative direction, I detailed specific shots for social content, helped plan the coordination of footage delivery at the end of each shoot to keep everything on schedule, and did all video editorial and color-correction long before any outside production company did their first edit.
Artist Videos: Haikus
Fashion Designer Philip Lim :11
Fine Artist Caio Fonseca :10
*Additional campaign content coming soon.
VIDEO POST-PRODUCTION DETAILS
Editing. Grading. Publishing.
We had to be nimble and adaptive to produce the high quality required for a luxury product line—and meet our social media publishing dates.