Phasewave—An impulse of change.
A collective reporting on youth culture & working with brands. Which received attention from the Wall Street Journal as a group to follow.
Channels: Branding. Animation. Illustration. Character Design. Copywriting.
Role: Creative Director.
Agency: Kin Studios.
Note: This is an incomplete case study. Only here as a temporary example of character & vector creative work.
The characters represented the members of the collective. And were used throughout the online platform.
The characters in these illustrations are based on versions of real people.
Was a character made to represent the brand as a whole. Which was recognized by design groups online and in print by European design celebration printing house Die Gestalten Verlag.